SACRAMENTO, CALIF. – Meal delivery company Trifecta is partnering with health technology platforms Onegevity Health and Thorne to deliver end-to-end personalized nutrition to consumers seeking better health outcomes.
The partnership gives Trifecta customers access to Onegevity’s GutBio and AgeBio biological test kits (a third test, PerformBio, to be launched soon), which provide personalized dietary recommendations based on laboratory data for blood, saliva and other measures. The recommendations will be associated with Trifecta’s food offerings and Thorne’s nutritional solutions.
âOne of the cornerstones of improving your nutrition is tailoring it based on individual data,â said Greg Connolly, Founder and CEO of Trifecta. “The more we can personalize nutrition, the better.”
Trifecta offers fully cooked meals in categories such as keto, paleo, vegan, vegetarian, healthy eating, and classic meals. The company also offers an Ã la carte section where users can tailor their meal preparation according to their weight and health goals. It operates like an online grocery store, offering foods made with USDA organic ingredients, gluten-free, dairy-free, and soy-free. Meals are delivered fresh in a refrigerated case, vacuum sealed and ready to eat.
âTrifecta offers a very wide variety of meal options and we are able to customize foods based on an individual’s calorie and macroeconomic goals,â said Connolly. “With the Onegevity product, consumers can take a test that gives them a biome and DNA analysis of the nutritional options that are probably best for them.”
It’s an area that has been gray science in the past, he added, but is getting tougher thanks to companies like Onegevity.
âEverything we do is scientifically backed and evidence based,â said Bret Barrie, Director of Sales at Trifecta. “It was very obvious that there was a lot of alignment this way.”
New York-based Onegevity is working with Thorne to design supplements, including pre and probiotics, based on clients’ unique physiology. The nutritional solutions are used by the Ultimate Fighter Championship (UFC), which also works with Trifecta to manage its nutrition program.
âEverything is third-party tested, that’s important for a company like the UFC,â said Barrie. “While these tests are definitely state of the art and there is still a lot of more research to be done, there is a good level of data on what they have so far.”
Personalized nutrition isn’t just for top athletes. It can also be critical in solving the chronic disease problem in the United States, which is largely caused by poor nutrition, Connolly said.
âAthletes and celebrities are ambitious and educative to the people, but in terms of customer base, that’s 99% of the average Americans,â he said. âOur food solution applies to virtually everyone. “
Increased personalization can help Trifecta build on the momentum gained during the coronavirus pandemic (COVID-19), which has seen an increase in demand for delivery services and ready-to-eat meal kits. The business continued to grow and hire during the pandemic.
âWe’re the right kind of business in the right place at the right time,â said Mr. Connolly. âWe don’t do food deliveries, so we had a COVID tailwind on this side of the fence. At the same time, we had to be nimble and creative in our growth, because we also have headwinds. The headwinds are largely that people see us as a weight loss business. When there is a global pandemic, sometimes the last thing you want to do is diet. “
Mr Connelly expects the digital momentum to continue beyond the pandemic.
âWe see this as something that makes more and more people feel comfortable ordering online,â he said. âWe think it’s going to be amazing for our space in the long run. “