Nutrition services

Amazon attacks Apple with fitness and nutrition services for Halo devices

Amazon is pairing its new Halo View activity tracker with the corresponding services. The company has introduced Halo Fitness and Halo Nutrition features that promise to keep you in shape. You’ll need to subscribe to the $ 80 per year Halo subscription to use them, but Amazon is clearly betting that customers of Halo Groups will view the expense as an investment.

Halo Fitness is a not-so-subtle alternative to Apple Fitness + and similar services. The feature promises “hundreds” of professional workouts, including familiar cardio, strength and yoga sessions as well as basic mobility classes. Like Apple’s service, you’ll see stats from your portable devices (both Halo Band and Halo View) onscreen to keep you focused on training.

Halo Nutrition, meanwhile, is targeting the many nutrition applications on the market. It promises recipe discoveries and personalized meal planning, including “pre-curated” menus for vegans, keto fans, and others with specific dietary needs. Unsurprisingly, you can add ingredients to your Alexa shopping list if you discover a recipe you like.

Halo Fitness will be available through the main Halo app later in 2021. You’ll have to wait until January 2022 to try Halo Nutrition. You’ll get one year of Halo subscription service if you buy a Halo View, so it won’t cost much to try beyond purchasing the hardware. The question is whether or not you want to engage deeply in Amazon’s wearable vision.

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